Versed

For Versed, we led creative support during a pivotal brand evolution — shifting perception from a buzzy, TikTok-driven favorite to a dermatologist-recommended skincare authority. As creative lead, I supported the brand across its full product portfolio, ensuring consistency and credibility across multiple launches and touchpoints.

We developed a comprehensive suite of assets including product fact sheets, presentation decks, event materials, and launch support tools — translating clinical validation and ingredient storytelling into elevated, cohesive visual systems.

The result was a more authoritative brand presence that maintained Versed’s accessibility while reinforcing trust, efficacy, and professional endorsement across retail, media, and internal communications.