As Vice President of Creative Services at Kaplow, I lead the agency’s in-house design studio, translating strategic communications into culturally relevant, revenue-driving creative across beauty, lifestyle, health and wellness. I sit at the intersection of strategy and design, partnering closely with leadership teams to shape brand positioning and bring it to life through integrated campaigns, content systems, experiential moments and visual identity.

 

Over the years, I’ve helped grow Kaplow’s design capabilities into a fully integrated studio, supporting brands of all sizes with content creation, print and packaging, photography, video, animation and event production. I’ve collaborated on award-winning influencer campaigns and consumer experiences for brands including CVS, Fidelity, Kiehl’s, L’Oréal, Lindywell, Stanley, Satisfyer and Target.

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I also consult within the venture capital and private equity space, partnering with early-stage start-ups and their investors to build positioning, brand identity and scalable creative systems from the ground up.