Supported global product launches through the development of imaginative mailer and event concepts designed for both scale and social impact. From oversized product-inspired experiences to interactive unboxing moments, we transformed product stories into creative brand worlds that consumers wanted to photograph, share, and talk about.

Designed as global toolkits, each concept could be adapted across international markets while maintaining the integrity of the Kiehl’s brand. The result was a collection of highly shareable launch experiences that brought innovation to life and created excitement well beyond the initial reveal.

INDUSTRY