GSQ by GLAMSQUAD

For GSQ by Glamsquad — CVS’s exclusive beauty collaboration with Glamsquad — I led creative direction on a digital-first launch designed to establish credibility and drive scroll-stopping engagement.

Through multiple branded content shoots paired with strategic influencer amplification, we developed a polished, performance-forward visual system that positioned GSQ as an elevated yet accessible styling solution at retail.

The campaign extended beyond social to include retail fact sheets, in-store design elements, custom influencer mailers, and a coordinated paid media strategy — ensuring cohesive storytelling from feed to shelf. Ongoing community management and content optimization supported sustained engagement post-launch.